All the music you hear on TV and in films has either been created or scored specifically for the television program, advertising or for the film soundtrack. The alternative to this – and possibly the most common way to attain appropriate music, is licensing music for TV and film. What is Music Licensing? It’s…
Why Make a Popular Short Film? What Are the Advantages?
Short films are extremely popular, both with amateur and professional filmmakers, as well as the viewing public. As a filmmaker there are some definite advantages to trying your hand at short films; especially if you are just getting started and hoping to make a name and a future for yourself in this industry. Let’s take…
TV Commercials Need Music To Go Viral
TV commercials need music to go viral. Well, they don’t absolutely have to have music to be popular enough to go viral, but statistics show that music massively helps launch a commercial into another stratosphere. In fact, some 86% of TV commercials use music to some degree, and almost 63% use instrumental music. Often the…
What Is Cinematic Music?
Firstly, cinematic music is a very broad term that can potentially encompass just about all music ever composed and produced. A little more specifically the term generally applies to the kind of music you would hear in a cinema production, movie, documentary or even short films and indie films. If you think back over all…
What Makes a Good TV Commercial?
For the most part the majority of us try to avoid watching ads and commercials on TV. Often we simply tune out to them, or use the advertising intermission as a chance to go to the bathroom or make ourselves a coffee or a snack. That being said, TV advertising does work, or companies wouldn’t…
Perfect Background Music for Advertising Campaigns
Advertising campaigns come in many forms, vary in length and are run on a variety of media. Music – whether a song with vocals or an instrumental – really brings an advertisement to life and emphasises the message. While not all ads have music, the majority are made a lot more engaging and memorable with…
For the Video Game Maker – Background Music That Kicks Butt!
If you are a video game maker, background music that kicks butt is what you’ll be after to really make your game come to life. Of course, that all depends on what type of game it is, but seen as though the majority of games have action sequences, then music that kicks ass will be…
Get a Sync License – Use Music in Your Projects
In order to legally be able to use someone else’s music in a project, you will need a music sync license. Some of the projects where a license will be required are: Movies Short films Documentaries Cinematic trailers Video games Game trailers Corporate videos/presentations Wedding videos Advertising – online/offline Network TV YouTube videos Get…
Sync License My Music – EDM and Cinematic
I live for music and love creating various forms of production music, mostly aimed at the sync music licensing market for film, games, videos and other projects that may require music sync licensing. The two main genres I target are Cinematic Production Music and EDM (Electronic Dance Music). Cinematic Production Music There is just…
Make a Professional Wedding Video With Music
One of the very best things you can do to really make a professional wedding video is to incorporate appropriate music into the soundtrack. If you are planning the big day and are seriously thinking about having a video shot of the momentous occasion, then it’s also time to start thinking about what music you…
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