All the music you hear on TV and in films has either been created or scored specifically for the television program, advertising or for the film soundtrack. The alternative to this – and possibly the most common way to attain appropriate music, is licensing music for TV and film. What is Music Licensing? It’s…
What Makes a Good TV Commercial?
For the most part the majority of us try to avoid watching ads and commercials on TV. Often we simply tune out to them, or use the advertising intermission as a chance to go to the bathroom or make ourselves a coffee or a snack. That being said, TV advertising does work, or companies wouldn’t…
Perfect Background Music for Advertising Campaigns
Advertising campaigns come in many forms, vary in length and are run on a variety of media. Music – whether a song with vocals or an instrumental – really brings an advertisement to life and emphasises the message. While not all ads have music, the majority are made a lot more engaging and memorable with…
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